A strikingly original new swatch book for Mondi’s (Austria) BIO TOP 3®, designed with the needs of creative industries in mind, is now available in Europe. A well-known brand in its 28th year on the market, BIO TOP 3 is already widely recognized as a premium uncoated off-white paper with a best-in-class environmental profile. The new swatch book, with the theme "by Nature," shows off the quality and versatility of the BIO TOP 3 portfolio while highlighting its pure and authentic appeal.

 

‘It’s not a shade, it’s an attitude’ is the tagline of BIO TOP 3—and the new swatch book has plenty of attitude. The offset printed book provides beautiful examples of color printing and blind embossing in a section titled ‘inspired by Nature.’ Another section called "versatile by Nature," which is stitched to the cover of the swatch book, clearly explains the versatile applications and benefits of BIO TOP 3 in areas such as corporate communication, book printing, packaging, and others.

 

Jutta Wacht, Art Director at the Austrian creative agency Say Say Say Inc., which designed the swatch book, explained the two-part concept. "BIO TOP 3’s versatility and its natural shade inspired us to create a multidimensional swatch book that consists of a practical part showing the versatility of applications in a visual approachable way, and an emotional part—a detachable book—featuring the most fascinating landscapes on earth and its sublime color shades that pay tribute to BIO TOP 3’s natural shade."

 

Professional designers, printers, and publishers who seek an authentic, natural, sustainable look and feel for their projects will find what they need in the BIO TOP 3 portfolio. Mondi offers BIO TOP 3 next in folio and reels for professionals in digital, preprint, and offset printing; BIO TOP 3 high-speed inkjet in reels for full color, high-speed inkjet applications with special surface treatment for dye and pigment ink; BIO TOP 3 extra for all sustainable office printing needs; and matching BIO TOP 3 envelopes.

 

The swatch book was printed in Austria by Holzhausen Druck GmbH. Hannes Fauland Jr., customer service at Holzhausen, was impressed by the paper’s printability and results: "The BIO TOP 3 book turned out to be exceptionally beautiful. The paper is really outstanding to print on—we used normal offset printing. I had left a sample of the swatch book in a meeting room and a regular customer of mine looked through it. He has already decided to use BIO TOP 3 for his next book,"Fauland noted.

 

Luděk Lorenc, CTO at the Czech printing house PB tisk, also believes in the paper’s advantages. "We used BIO TOP 3 next for printing the book Kmeny, as this paper fully met requirements given by the publisher. BIO TOP 3 next was the ideal choice for this project due to its natural shade, high bulk, and trouble-free runnability. Based on our good experience with this paper, we have decided to include BIO TOP 3 next in our sample book of materials for book printing," he said.

 

In addition to its unique off-white shade and high bulk, BIO TOP 3 also has an impeccable environmental profile that will appeal to those seeking credibility and authenticity in communication. It is totally chlorine free (TCF) bleached and made without optical brightening agents (OBAs) to retain its natural off-white shade and pleasant uncoated feel. The paper is produced exclusively at the ISO 14001 certified Mondi Neusiedler mill in Austria from FSC certified resources. BIO TOP 3 is part of Mondi’s Green Range and carries the EU Ecolabel as well as the Austrian Ecolabel, and is available with a CO2 neutral option.

 

BIO TOP 3 is a premium uncoated off-white paper that is inspired by nature and conveys a natural, sustainable attitude in whatever printed materials it is used for.