Paper Converting Machine Company (PCMC)—a division of Barry-Wehmiller and a leading supplier of high-performance converting machinery for the global tissue, nonwovens, and package-printing industries—this week announced that Gino Santi has joined the company’s North American-based team from PCMC Italia, its operations in Lucca, Italy.

In his new role as global sales executive, Santi will serve PCMC’s tissue customers throughout North America, primarily focusing on independent tissue converters. As these customers continue to battle the ever-growing complexities of competing globally, Santi’s years of international experience will offer them an all-inclusive view of the industry and provide them with the unique solutions necessary to stand out in the market today.

Santi joined PCMC Italia in 2010, and as a sales executive, he focused on the business development of the Middle and Far East tissue market.

"Gino’s enthusiasm and passion for PCMC, customer service, and the tissue industry as a whole will bring a new dimension to how we serve our customers," said Jason Hilsberg, sales director of Tissue Converting for PCMC. "With his significant international experience, Gino will further connect our Italian- and North American-based teams, allowing us to provide truly unique global solutions."

PCMC specializes in the design and manufacture of high-performance converting machinery for the tissue, nonwovens, and package-printing industries worldwide. Its comprehensive product offerings include rewinding, laminating, printing, embossing, perforating, and packaging equipment for tissue and towels; folding and converting machines; and a complete range of flexographic printing presses, serving the flexible-packaging, prime-label and carton-converting industries. PCMC is part of Barry-Wehmiller.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting, and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $2.5 billion organization with more than 11,000 team members united by a common belief: to use the power of business to build a better world.