Mondi Lebedyan, the Russian manufacturing facility of Mondi Corrugated Packaging, Austria, a supplier of corrugated board packaging in Central and Eastern Europe, presented retail packaging at this year's RosUpack that has an attractive secondary function. The packaging provides the end customer, after serving its original purpose, with an entertaining or useful further use. This creates an additional purchase incentive, strengthening brand loyalty sustainably.

The American Case packaging from Mondi serves primarily as packaging for consumer products with a fast and slow turn-over, such as children's nappies, cat food, soft drinks, or snacks. But the packaging is not made to be thrown away: Thanks to its innovative design and perforations, in the blink of an eye you can create a doll's house, a Punch and Judy show, a mini circus, a mini football table, or even a cat's house—without additional gluing. The appeal is enhanced with an appropriate design and bright printing. This gives the packaging a "second life." No limits are set on the imagination.

An example from Poland shows that this type of packaging is highly attractive for consumers: Within a short time, children's nappies from a discounter were able to overtake the market-leading brand.

Andrea Richardson, marketing manager at Mondi Corrugated Packaging, explains that "our packaging with a ‘second life’ is already extremely successful on the Polish market. Together with our customers, we develop imaginative designs, such as packaging suitable for your product that can be recycled attractively--whether as a toy, in the household, or in your spare time. Corrugated board is extremely versatile and can be converted into almost anything. The new use considerably extends the life cycle of the product and contributes to its added value and sustainability, which is very dear to our heart at Mondi."

With numerous branding and promotional opportunities, corrugated cardboard packaging has a high recognition value and is a superb brand ambassador and is eye-catching on the shelf.

Mondi Corrugated Packaging is a business segment of the Europe & International Division of Mondi and a provider of corrugated board packaging in Europe, with a focus on Central and South-Eastern Europe. The company offers innovative design and state of the art printing and adhesive technology through a network of 15 factories.

The range extends from standard transport boxes through to high-quality POS displays and large-volume transport containers made from heavy corrugated cardboard. The packaging is used for shelf-ready solutions or transport boxes for fast moving consumer goods (FMCG), perishable food, dangerous goods, industrial goods, and other products.

Mondi is an international packaging and paper group, employing around 25,000 people across more than 30 countries. Our key operations are located in central Europe, Russia, North America and South Africa.