UPM, Finland, has launched a new innovation, UPM Impresse plus C, a pioneering SC paper custom-developed for coldset web offset printing. UPM Impresse plus C offers a smoother, glossier finish and a unique, magazine-quality result that sets new benchmarks in CSWO printing.

The velvety finish and appealing texture enable superior-quality print reproduction characterized by intense colors and rich contrasts. This new innovation opens up a whole new range of business opportunities for CSWO printers, while also enabling more efficient utilization of press capacity.

"Customers with coldset presses told us they needed to make better use of their capacity and expand into new areas of commercial printing, but they couldn't compete with the quality of heatset and rotogravure printers," explained Olli Juntunen, product manager at UPM Jämsä River Mills in Finland. 

"We realized this called for a new, innovative product. Working closely with our customers, we devoted two years to extensive research and development until we were confident that UPM Impresse plus C met their exact requirements. The silky finish and smooth feel are exceptional."

For printers looking to stand out from the competition with commercial titles, inserts, value-added advertising, and special-interest supplements, this revolutionary SC paper offers a cost-effective way of expanding their core business with minimum outlay.

UPM Impresse plus C is offered in three grammages—48 gsm, 51 gsm, and 54 gsm. Although special press settings are not strictly required for higher-quality results, UPM offers straightforward press/post-press recommendations for the best possible print quality.

More information about UPM Impresse plus C is available online.