Following its Biofore approach, UPM Paper ENA (Finland) has reached the next significant milestone in the company’s sustainability journey, as now all of its mills produce papers that are awarded with the EU Ecolabel. The UPM Hürth paper mill completed the full range on June 5, 2017, when its products received the EU Ecolabel certificate. The mill achieved the needed reduction in emissions by switching to more sustainable sources of energy.

"Being able to provide our customers with EU Ecolabel awarded products from all of our mills is a great achievement, which we can be proud of," said Päivi Rissanen, sustainability director, UPM Paper ENA. "The EU Ecolabel criteria covers all relevant environmental aspects and is a good proof of solid sustainability performance."

The EU Ecolabel covers the product’s whole lifecycle, which makes it the broadest ecolabel available on the market. Showcasing the EU Ecolabel printed on a paper product is a reliable and widely recognized way for UPM customers to express their commitment to sustainability. UPM has had the most comprehensive offering of papers carrying the EU Ecolabel in the paper industry, with the recent addition further strengthening this position. The label is now available for more than 200 UPM Paper ENA products.