The Packaging Co., Toronto, Ont., Canada, an online retailer that launched in 2016, has been named a finalist in the newly created Most Disruptive Start-up category for the prestigious Canada Post E-commerce Innovation Awards, a program that recognizes innovation in online e-commerce offerings.

Recognized for standing out among its peers, The Packaging Co. has set out to be a leader in delivering custom short-run packaging for online businesses of any size. The newly launched company understands the challenges that retailers face with the packaging process—including high costs and limited options—and thus created an online platform that gives retailers an opportunity to create customized, creative, affordable goods tailored to the needs of their e-commerce business, an offering previously not available to smaller companies due to their lack of volume and size.

Selected by a panel of judges including Mohit Grover from Google Canada, Jan Gandhi from Facebook Canada, Jennifer Lee from Deloitte Canada, Amit Monga from CIBC World Markets Inc., and Stéphanie Aubin from Retail Council of Canada, The Packaging Co. was recognized as a disruptor for making custom packaging available through its seamless, easy-to-use ERP solution that gives customers dynamic pricing and design flexibility while allowing them to complete the entire purchase journey online without the need to interact with a company representative.

"We are extremely honored to be selected as a finalist for the Canada Post E-commerce Innovation Awards and even more thrilled that we are being recognized as a disruptive start-up, given that when we launched in 2016, we set out to change the world of packaging," said Olivia Pietersen, business manager, The Packaging Co. "From our experience with customers of all sizes, we know that more packaging options are typically available to larger, more established retailers and we are proud to be changing the landscape by creating exciting solutions for smaller retailers as well."

Winners of the Canada Post E-commerce Innovation Awards will be announced at a gala on Wednesday, September 20, 2017.