The collaboration between Elopak, Norway, and Stora Enso, Sweden, has resulted in the launch of the first gable top carton made from natural brown unbleached paperboard, creating the Naturally Pure-Pak® carton with a highly distinctive, natural look and feel.

The new paperboard, Natura Life by Stora Enso, retains the natural brown color of the wood fibers and has a visible fiber structure. This creates a naturally different, sustainable and authentic package that meets demands from growing trends in ethical, ecological, and organic products. The natural look and feel of the new Pure-Pak carton supports the values of organic products and brings outstanding presence on shelf.

This week Arla Foods in Sweden announced the launch of several products in its organic EKO brand range using Pure-Pak cartons made of natural brown paperboard.

"We believe that the new Pure-Pak carton will grab attention as it communicates organic values and is totally different from anything else in the increasingly complex chilled dairy segment," saids Anna-Karin Modin Edman, sustainability manager at Arla.

 

The Pure-Pak carton with the new natural brown paperboard is available in 1 liter and 500 ml sizes. It runs on existing filling lines for both fresh and ESL products without modifications or changes in machine settings. The new Pure-Pak cartons are 100% recyclable and can be recycled through existing channels.

Ivar Jevne, Elopak's EVP of board and blanks supply, said that "all liquid packaging board sourced from well-managed forests is environmentally friendly; however, this paperboard reaches new levels in climate responsible packaging. The innovation is the result of bringing together the best of expertise, competence, and experience from our collaboration with Stora Enso. This is not just another paperboard for our Pure-Pak cartons, but a totally new concept."

The new paperboard is produced by Stora Enso, with the majority of fibers sourced from Swedish and Norwegian forests.

"We are happy about the cooperation with Elopak and excited to introduce the new unbleached liquid packaging board Natura Life by Stora Enso. What makes this paperboard unique is that it is brown on the inside as well as on the outside. This will enhance the organic appearance of carton packaging and make it stand out on the shelves," said Annica Bresky EVP of Stora Enso Consumer Board Division.

Elopak is an international supplier of paper based packaging solutions for liquid food. Wholly owned by the Ferd Group (one of Norway's largest privately owned industrial groups), Elopak is continually developing its packaging expertise to match the changing demands for packaged food.