FIORA® Brand (Oasis Brand, Winchester, Va., USA), one of the fastest growing tissue brands in the U.S. spanning multiple categories, including toilet paper, paper towels, and facial tissue, is bringing to life an animated 3D paper world in a new marketing campaign. The softness, strength and earth-friendly characteristics that FIORA products represent are depicted in the live action, stop motion style campaign.

The video content was shot using live talent against a green screen. The actress was suspended in mid-air with a harness, emulating her flying through a world made of paper. Natural elements such as the birds, trees, and flowers were all handmade, using actual FIORA products and later incorporated into the spot with a software program that turned the still elements into 3D images. 

 

The video can be viewed online.

"Our new campaign is such a fun, innovative, and progressive way to really show what FIORA products stand for," said David Crocker, VP of retail marketing for Oasis Brands. "Our products are a smart choice for consumers, soft to the touch and good for the environment, which make up our new tagline "Smart feels good." The paper world also shows the strength and dependability of our products."

FIORA Brand's new campaign was created by RIESTER Advertising and Public Relations, Phoenix, Ariz., with offices in Los Angeles, Calif., and Park City, Utah. "We wanted to show the attributes of the products without the usual demonstrations," said Tom Ortega, chief creative officer for RIESTER. "We did this by creating a world made of paper—flowers, trees, clouds...all made out of the actual product. Making this come to life in stop action animation and having our actress move through this environment allowed us to demonstrate that FIORA is soft, strong, absorbent, and earth-friendly.