Fisher International, Norwalk, Conn., USA, business intelligence and strategy consultant to the pulp and paper industry, has announced Deborah Sauer will serve as global head of marketing. In this role, she joins Fisher’s leadership team with responsibility for strategic marketing, branding, and communications.

"Deborah joins us with a distinguished record of increasing revenue and market position through innovative, highly focused programs for leading B2B brands," said Stanley Okoro, GM at Fisher International. "She brings a unique blend of experience and expertise, having led marketing and communications efforts for other premier companies with deep domain expertise and specialized technologies. To advance our growth strategy, we want to tell our value story to our constituents in a powerful way. Her insight will help us to grow our core business, distinguish our brand from our competition, and strengthen customer awareness, preference, and loyalty. We welcome Deborah to our team." She can be reached at dsauer@fisheri.com.

Before joining Fisher, Sauer worked as head of external communications for HARMAN International, a wholly owned subsidiary of Samsung. Previously she held marketing leadership roles at Wolters Kluwer, NIKON, and Pitney Bowes. She holds a bachelor’s degree in English and Art History from Stony Brook University and a master degree in Business from New York University.

She will be based at Fisher’s headquarters in Norwalk.

Fisher International supports the pulp and paper industry with business intelligence and strategy consulting services. With research resources in nearly every pulp and paper producing country in the world, Fisher’s comprehensive databases, analytical technologies, and expert consultants are used by the paper industry around the world every day.