In announcing its release this week, Finland-based UPM Raflatac noted that Forest Positive brings significant benefits for nature because it not only ensures net zero deforestation, but is also proven to promote biodiversity, improve water quality, and enhance the ability of forests to absorb carbon dioxide. The innovative RAFNXT+ range has a carbon potential that is up to 20% more carbon positive than standard paper labels. 

The RAFNXT+ range optimizes the use of raw materials, using less energy and water, and generating less waste during its lifecycle compared with standard labels. It provides a competitive edge for printers and brand owners alike in terms of both sustainability and efficiency, with fewer reel changes delivering savings in downtime and startup waste, lower packaging and transportation costs, and increased storage capacity for both raw materials and finished stock. 

The new range includes labeling solutions for a wide variety of applications, including retail labeling, labeling of packaged food, and labels for transport and logistics applications. 

"With RAFNXT+, customers can differentiate themselves with our Forest Positive concept and by using labels that are proven to be 20% more carbon positive than standard paper materials. Furthermore, they can also enhance their productivity thanks to the optimized raw material efficiencies that RAFNXT+ delivers," explained Jon Lenck, director, VIP & Prime segment, EMEIA, UPM Raflatac. 

"Forest Positive is a unique approach to the forest lifecycle that goes far beyond deforestation to actively enhance natural capitals," said Robert Taylor, sustainability director, UPM Raflatac. "It's carbon positive, which means the forests that we choose to source our raw materials from can absorb up to double the amount of carbon dioxide emitted during the RAFNXT+ production process," he continued. 

Further information about RAFNXT+ and the Forest Positive approach is available online.