Graphic Packaging, Atlanta, Ga., USA, will introduce its new Integraflex packaging solution at Packaging Innovations in Birmingham, U.K., from Feb. 28 - March 1, 2018. Designed for hassle-free on-the-go eating, Integraflex combines the best characteristics of folding carton and flexible packaging to deliver a user-friendly compact pack that's simple to open and reseal.

 

Rakhee Karia, GPI European marketing manager, said that "we are looking forward to showcasing Integraflex at Packaging Innovations and excited to share its outstanding convenience features. It is as valuable for the environment as it is for retailers and consumers, with its renewable, recyclable materials improving the sustainability credentials of single-use packaging. It can also be made to size to keep material usage and costs to a minimum, allowing retailers to reduce their carbon footprint."

Able to stand on its own for easy preparation and filling, Integraflex provides food vendors with an efficient solution for packaging anything from hot fries and sandwiches to muesli. A premium quality printing surface meanwhile allows both flexible and rigid pack elements to be branded with high-resolution graphics for superb customization. Consumers benefit from its excellent food protection and unique constructional design, such as the flexible component's ability to transform into a placemat.

The cartonboard element of Integraflex can be laminated or coated to suit various applications, and the novel pack offers an extensive choice of shapes and opening features. The choice of material for its flexible element includes microwavable and ovenable films for stand-out versatility.

In addition to launching Integraflex, GPI will also show its award-winning FruitPack range of eco-friendly fresh produce packaging solutions at Packaging Innovations. A sustainable alternative to plastics, it includes a variety of shelf-ready, mono-material cartons, which can be fully branded and deliver reliable food protection and preservation.