JP Gould, New York, N.Y., USA, and New Leaf Paper, Walnut Creek, Caif., this week announced a collaboration to market 100% recycled coated paper under the GEMSTONE 100 brand to commercial printers and corporations that want to support environmentally sustainable business practices and demonstrate environmental leadership.

New Leaf Paper has been supplying 100% recycled coated paper for more than 19 years under the Reincarnation brand. Due to the recent supply disruption caused by the closing of the manufacturer of Reincarnation, New Leaf Paper quickly moved to maintain supply continuity for its customers. In agreeing to market GEMSTONE 100 with JP Gould, it will be able to offer a product equal or superior to Reincarnation.

GEMSTONE 100 will be available in Matte and Silk finishes, in sheets and rolls for delivery throughout selected markets in North America utilizing the JP Gould logistics system. Additionally JP Gould will provide all of the warehousing, distribution, invoicing, and accounts receivable functions for New Leaf Paper.

David Berkowitz, President and CEO, JP Gould said that "we are very pleased to be associated with New Leaf Paper and its recognized leading position in marketing 100% recycled coated papers. This new initiative will support and extend our commitment as a company to environmental sustainability."

Jeff Mendelsohn, President of New Leaf Paper noted that "Michelle Thornton and I are excited about our new collaboration with JP Gould. We have been committed to environmental sustainability for our entire careers. By marketing GEMSTONE 100 we will be able to continue to support and supply the many companies that have demonstrated their commitment to sustainability by printing on 100% recycled coated papers."

With revenues of more than $1 billion, JP Gould is among North America’s largest distributors of printing, publishing, and business papers. Clients include printers, packagers, manufacturers, corporations, and governments worldwide.

JP Gould, in concert with its parent, OVOL Japan Pulp & Paper (USA) Corp., has offices in virtually every major city worldwide. Japan Pulp and Paper has revenues in excess of $5 billion.

Focusing on sustainable, superior papers, New Leaf Paper has been in business since 1998, marketing environmentally responsible papers that compete aesthetically and economically with leading virgin fiber papers.