In 2017 the National Association of Realtors reported 1.3 million members. For designers and printers, that means 1.3 million real estate agents in need of branding and print marketing. With a reported 70% of buyers and sellers using the first realtor they contact, standing out in this crowded market is the first step towards getting the sale.

This niche market provides opportunity for designers and printers. Helping realtor clients create print marketing materials that boost exposure, reach target audiences, deliver the right message, and generate sales means more business all around. 

With this market in mind, Neenah, Alpharetta, Ga., USA, has released the latest installment of its popular Explore series, Explore 6: Considerations for Real Estate. As with each installment in the series, Explore 6 is filled with creative design considerations for optimizing digital print with paper color and texture, to create more effective marketing tools.

"More than most industries, real estate is about building trusted relationships. Some 89% of buyers say they would use their agent again or recommend their agent to others. A strong visual presentation in this niche market can impact that crucial first impression, as well as create that all-important lasting impression. Explore 6 contains with creative examples designers and printers can use to help their real estate clients think beyond producing the typical mailer, or printing on the typical white paper, and instead produce marketing materials that will resonate with clients and ultimately convert to sales," said Greg Maze, senior brand and sales manager, Neenah Packaging & Retail.

Neenah offers free dielines available for download. "Working on small-run projects is as time consuming for a designer as any project. We provide the dielines for every printed sample in the Explore series, as well as hundreds of other dielines, to give designers that advantage of not reinventing the wheel for every project," said Maze.

In addition to outer cover, Explore 6 holds 16 printed samples using a variety of papers from the Neenah Digital portfolio. Among them are: 

• A unique business card holder houses four different card designs, one is even shaped like a house. With 27,000,000 business cards printed every day, using an irresistible color and/or texture can set your clients apart from the masses. 
• A sturdy house-shaped direct mail folder with variable data insert and eye catching colored envelope is designed to get noticed and engage. Personalized pieces increase response rates by 500%.
• A fun package for an open house treat. Fill a miniature, moving box with sweet treats to create a tangible message and leave a lasting impression. 

"Although real estate is the focus, these concepts are transferrable to any small run project, and to other niche markets," said Maze. The purpose of the Explore series is to help designers and printers show clients how easy it is to create materials that will make customers take notice. "A total of 70% more people remember the name of a business that has communicated with them in a tangible way. Neenah’s comprehensive digital portfolio expands the opportunity for adding color and texture into short-run print solutions," Maze continues.

Contact your local Neenah sales representative to get a copy of Explore 6.

For more than 100 years, Neenah Inc. has been a market leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging, and label applications. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. 

Neenah Packaging provides unique and sustainable packaging papers, boards, and labels as well as custom solutions for premium and luxury packaging. With multiple manufacturing facilities, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative.