The Indian paper industry is expanding at a rate of 6-7% which will drive the growth of its domestic Century Pulp and Paper, the company said in a report by the Economic Times (India) published Sept. 9, 2018.

The company, one of the largest paper manufacturing companies in the nation of India, is making a foray into retail tissue paper segment and is launching a campaign to create awareness among masses about benefit of using tissue paper mainly in tier II cities, Century Pulp and Paper CEO JP Narain said to the paper in their recent reporting. 

At present in India the per capita consumption of tissue paper is still relatively low compared to the growth of other paper segments, including printing and writing grades and even newsprint grades where digital device news information is not traditionally available even approaching the year 2020. 

The Indian P&P Industry has historically, at least in past years, faced issues as far as global competitive ability because of a lack of technological modernization and a lack of adherence to standards in the industry. Forecasts in the recent quarter (Q2 2018) show this being addressed in the period leading into the next decade as a principally listed opportunity, especially due to the potential ability of an abundant skilled national Indian workforce trained in equipment that can allow globalization of their market, but likewise this is considered an ongoing market struggle as far as India's P&P Industry being able to boom outside of domestic production significantly enough to be very globally disruptive by most available forecast periods into the early-mid 2020s.

According to another Economic Times (India) report archived from earlier in the decade (which made note at the time that India was then registering as the fastest growing market as far as national segmentation across the globe), the Indian Paper Industry was still then only approaching 2% of a global market outreach (2009) while recent reports studied (Aug. 2018) indicated (as noted in recent editions of OTW: Market Roundup) that the Indian Market is roughly expected to double that by the early 2020s with a market share of 4% as cited by the Financial Express (India) in a headline from August about a national industrial segment study published this summer.