Japan’s biggest paper manufacturers have set up crack marketing and research units to leverage global movements against disposable plastic and convince the world that a "paperized" future is more than pulp fiction.

 

 

The specially established divisions will be used to fast-track innovations that represent a paper solution to any given packaging quandary and also centralize the sales pitch for paper as both governments and corporations lay out their ambitions to curb plastic bags, plastic straws and other "one use" items. 

The paper proselytizing by Japan’s biggest manufacturers follows a recent pledge by Starbucks that it would stop using plastic straws globally by 2020, and more limited programs by the likes of Disney and McDonald’s. 

More information can be found in the full article from Financial Times in Japan (Tokyo) available online.