At the end of May 2018 Lars Lundin (photo) was first announced as the new SVP, Paper for Holmen (Sweden). He started work on October 22. In a release published this past month, it was reported that Lars amassed thirty years of experience in the pulp and paper industry with previous employers such as Stora Enso. His most recent post was CEO of paperboard manufacturer Fiskeby Board. 

"Lars has shown himself to be an excellent manager of change, with years of experience in both production and marketing. Lars’ combined expertise is needed in the work to continue developing our business. I am convinced that Lars will take Holmen Paper to the next level and seriously challenge wood-free alternatives," said Henrik Sjölund, president and CEO, Holmen.

"I’m impressed by the journey that Holmen Paper has made in changing from newsprint paper to today’s strong position in book and speciality paper. Over many years in the industry, I’ve followed Holmen’s progress from a distance and I am now really looking forward to being part of the team. I hope and believe that my experience will hone Holmen’s competitiveness even further," stated Lars Lundin, SVP, Paper.