Smurfit Kappa has launched an innovative new range of premium papers that are suitable for both digital and flexographic printers.

The DigiStar® paper was developed in response to a growing demand in the market for a multi-purpose premium solution delivering high quality printing results.

Smurfit Kappa harnessed its expertise and experience in paper to develop a unique and sustainable solution that can maximise the capabilities of digital print and work hand-in-hand with both digital and flexographic printers.

The new paper range brings a wealth of benefits to the packaging industry. By using one type of paper for multiple printers, the true benefit of digital is maximized, delivering high quality graphics combined with high flexibility. In addition, wastage is reduced and stock is easier to control. As well as digital printing, the paper is also suitable for both UV and water-based inks providing more choice for customers.

Speaking about the new paper, Lars Henriksson, VP Product Development, Smurfit Kappa Paper Division said: "Digital printing is evolving strongly and our paper technology is developing at a similar pace. We created DigiStar® to respond to the need for a premium, multi-purpose paper and we are very excited about the potential that it holds.

"Feedback has been very positive and we’re already working on additional types of paper to augment the range."

Demand for premium printed paper-based packaging as a sustainable alternative has grown and it is used widely in both the eCommerce and retail sectors.