Clearwater Paper (Spokane, Wash., USA) this week introduced NuVo®, a new brand of cup stock paperboard that provides foodservice operators choice and differentiation through customized material to fit their specific brand needs. The newly-branded cup stock paperboard is now available to Clearwater Paper’s customers.

"We are excited to introduce NuVo to our customers, with a quality standard that we believe stands apart from any other paperboard cup product in the market," said Steve Bowden, senior vice president of the pulp and paperboard division. "Our newly-branded NuVo products are an important part of our plan at Clearwater Paper to offer innovative and sustainable solutions that fit the evolving needs of our customers."

NuVo is distinct, offering an option of up to 32% post-consumer recycled fiber. Operators may also choose an enhanced surface technology which offers uniform and consistent ink coverage, a premium white shade and a high definition process print capability. The brand also offers Forest Stewardship Council (FSC®) chain of custody certification which helps operators show their commitment to sustainability.

NuVo is a brand promise that Clearwater Paper intends to continually evolve to provide customers innovative choices to maximize differentiation and sustainability.