Huhtamaki's (Japan) Brazilian Fiber Packaging team co-developed a new egg-tray for 30 eggs, Multi-E. Using an existing new product as a base for development, they made it better suited for the specific needs in Brazil. Within the project, our team also came up with a new raw material recipe. All this was created in close co-operation with a key customer and within the Huhtamaki global fiber team.

Latin America is the #2 market in egg consumption, and Brazil is the single largest market in the region. According to the Brazilian Animal Protein Association (ABPA), the per capita egg consumption in Brazil is forecasted to reach 212 units. That is 10.4% higher than the 192 units registered in the year past. Despite of the strong growth, Brazilian consumption is still relatively low compared to other countries.

William Rocha, Continuous Improvement Manager of Fiber Packaging, Huhtamaki Brazil, recapped the history of the Multi-E egg-tray R&D projects:

"When analyzing our offering and listening to our customers we saw that we could improve our egg trays. We set to reach better efficiency on the customers graders, less egg breakage during long transportation on uneven roads and suitable for extreme humidity."

The Fiber packaging team started a new product development project with the aim of creating a better and stronger egg-tray for Brazil, taking the new egg tray from Huhtamaki Egypt as a starting point.