Projections for Global Fluff Pulp Market 2019-2023 Remain Relatively Steady

Increasing awareness about personal hygiene, especially the hygiene needs of infants and the elderly, prompts customers to invest in personal hygiene products such as baby diapers and sanitary napkins. Feminine hygiene products have also become one of the most adopted personal hygiene products due to the increasing demand for convenience and consistent product innovation. Like diapers, feminine hygiene products require raw materials that absorb and retain fluids and prevent leakages tor providing comfort. Thus, the increasing adoption of personal hygiene products is expected to drive the global fluff pulp market growth during the forecast period.

As per Technavio, the increasing adoption of air-laid papers will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global fluff pulp market 2019-2023 research report also analyzes other significant trends and market drivers that will affect market growth over 2019-2023.

Fluff pulp is commonly used as a raw material in the production of air-laid papers owing to its soft texture, and the consumption of air-laid papers has been increasing due to the growing awareness of sanitation. The continual developments in the air-laid paper industry have also enabled people to live a more hygienic and sterile life. The critical applications of air-laid paper mainly include household hygiene products such as feminine hygiene, industrial wipes, tabletop napkins, wet wipes, table clothes, towels, and facial papers. These applications are likely to witness growth during the forecast period due to the rise in the disposable income, the standard of living of consumers and the increased demand from developing markets such as Asia, the Middle East, Eastern Europe (including Russia), and Africa. Therefore, the increased consumption of air-laid paper is likely to fuel the demand for fluff pulp during the forecast period.

"Developments in chemical pulp manufacturing technologies are expected to contribute to the growth of the global fluff pulp market. One such technological advance is the use of enzymes in the production of fluff pulp. Chemical pulp such as fluff pulp is treated with enzymes, ozone, oxygen, and hydrogen peroxide before final bleaching to avoid the use of harmful and toxic chemicals such as elemental chlorine which will impact the environment negatively. Therefore, the use of enzymes in treating fluff pulp is expected to boost the sales of the overall global market during the forecast period," says an analyst at Technavio.

This market research report segments the global fluff pulp market by application (diapers, incontinence products, feminine hygiene products, others) and geographical regions (APAC, Europe, North America, South America, and MEA).

The APAC region led the market in 2018, followed by Europe, North America, South America, and MEA respectively. During the forecast period, the APAC region is expected to continue dominating as well as register the highest incremental growth due to the high demand due to growing per capita income, rising living standards of the people, high birth rate, and growing geriatric population.