The new Pure-Pak® eSense is the same shape as the consumer friendly Pure-Pak® Sense Aseptic carton, with the ‘e’ standing for eco-friendly.
It has been developed using technology from Elopak’s fresh portfolio that means the carton can preserve product integrity, safety, and lifespan without requiring an aluminium layer which is commonly used in aseptic packaging. The elimination of the aluminium layer results in a reduction of the carbon footprint of the carton by 28%, while facilitating full recyclability.
Commenting on the announcement Elopak CMO Patrick Verhelst stated, “Today brands and consumers are constantly looking for new ways to further reduce their environmental footprint, without compromising on functionality. We are excited to add this latest innovation to our offering and provide our customers in the aseptic segment with an even more sustainable packaging solution.”
“This innovation has been made possible because of Elopak’s decades of experience, the determination and efforts of our technical experts, and our company-wide commitment to advancing sustainability,” he continued.
Setting out the importance of the development Elopak’s Director Sustainability Marianne Groven stated, “Elopak is on a journey to become even more sustainable, both as a company and through the cartons we produce. Over time we have continuously improved the environmental profile of our cartons. For example, between 2014 and 2020 we achieved a reduction in the carbon footprint of an average carton with a closure from 32 gCO2e to 25 gCO2e.”
“Life Cycle Assessments have demonstrated that beverage cartons already have strong environmental credentials when compared to alternatives such as plastic bottles. They also play an important role in keeping products safe and minimizing food waste, which is a major source of greenhouse gas emissions. The addition of the Pure-Pak® eSense carton to our offering is important because it means our customers in the aseptic segment will also be able to select an aluminum-free option,” she continued.
“Aluminium is a finite natural resource, meaning it does not replenish over time. In addition, the extraction and production of aluminium is relatively energy intensive and thus has a higher carbon footprint compared to the other materials in beverage cartons,” Groven explained.
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