BillerudKorsnäs is simplifying its name to Billerud to cater to its international customers. As a leading supplier of virgin fiber-based paper and packaging materials, the name change is fully in line with the company's strategy to expand into North America and continue driving sustainable growth in global markets. It is simply easier to say Billerud.
"We are now ready to meet the challenges of the future as one company: Billerud," said Christoph Michalski, President and CEO at Billerud.
"One year ago, a clear strategic plan was drawn up with the aim of achieving profitable and sustainable sales growth until the year 2030 and to grow in North America. Today we change name to Billerud. The name change is a natural step on our strategic journey."
The name simplification to Billerud will be implemented throughout the group starting today. Billerud's roots and heritage in the forest and paper industry go back more than 150 years and the company has had several different names.
As of today, Billerud's website is called billerud.com, and all employees will have the email address: billerud.com.
TAPPI
http://www.tappi.org/