DS Smith and Coca-Cola HBC Austria have collaborated to replace plastic handles for 1.5 litre PET soft drink multi-packs with cardboard-based outer packaging.
This new plastic replacement solution, DS Smith Lift Up, will be delivered to supermarkets in Austria in September 2023. Sustainable packaging company DS Smith says the new corrugated handle is “100% recyclable” and designed to help reduce around 200 metric tons of plastic each year for Coca-Cola HBC Austria.
The new packaging solution for 1.5 litre PET multi-packs will be used for Coca-Cola, Fanta, Sprite, and Mezzo mix brands in Austria.
DS Smith Lift Up was designed using its Circular Design Metrics approach which resulted in a “significant reduction” in carbon footprint for the packaging and manufacturing line of products, DS Smith says.
The new handle is designed for PET bottles for consumption at home.
The new design can be applied to different bottle sizes and is manufactured in partnership with packaging machine manufacturer Krones.
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