Two Sides North America (TSNA) is pleased to announce the launch of the Love Paper Campaign, an innovative initiative to educate and inspire consumers about the sustainability, versatility, and everyday benefits of paper-based products.
Now accessible at lovepaperna.org, the campaign highlights the essential role of paper in our lives, from books to pizza boxes, magazines to milk cartons. The Love Paper Campaign provides fact-based insights and practical tools to make informed decisions about supporting sustainable print, paper, and paper-based packaging.
"At Two Sides North America, we're passionate about sharing the story of paper as a renewable, recyclable, and responsible choice," stated Jules Van Sant, Executive Director of TSNA. "The Love Paper Campaign is designed to inspire confidence in paper-based products and dispel misconceptions about their environmental impact, helping consumers recognize the vital role paper plays in building a sustainable future."
The Love Paper Campaign Provides:
Introducing Love Paper Week
To celebrate the campaign's launch and ensure a unified global message, TSNA is introducing the inaugural Love Paper Week from February 3-7, 2025. This global event will feature educational activities, information sessions, and digital engagements, uniting consumers, businesses, and the media to spread awareness about paper's sustainability.
Join the Movement
To further support the campaign, TSNA has released Love Paper-branded ads and promotional materials for businesses, educators, and the media. By sharing campaign resources, engaging with the Love Paper community on social media, or adopting sustainable practices, every action helps to promote a more informed and eco-conscious society about the benefits of paper.
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