UPM Raflatac Unveils New Swatchbooks for Wine, Spirits, Beverage and Premium Labeling

UPM Raflatac has launched new swatchbooks for wine, spirits, beverage and premium labeling. The swatchbooks, available in a compact and larger-scale format in the EMEIA market, allow printers, brands and designers to assess the texture, color and esthetics of a wide portfolio of high-quality label materials.

"Swatchbooks are essential tools for printers and designers, providing both a visual and tactile feel of label materials. Our goal was to present our solutions in a way which is both user-friendly and uniquely inspirational for the target market," describes Stefano Pistoni, Senior Manager, Business Growth, Wine and Spirits Label Solutions, UPM Raflatac.

The swatchbooks include UPM Raflatac's SmartChoice™ paper and filmic solutions. These solutions help support brand-owners wanting to reduce their environmental impact through materials with recycled content and renewable or resource-optimized raw materials. Detailed product information for these and other solutions is accessible via QR codes throughout the swatchbook. Examples of the featured SmartChoice solutions are:

• Carbon Action PP UCO, an ISCC PLUS certified bio-circular face film made with 30% renewable content on a mass-balance basis, enabling quantified carbon footprint reduction.
• Forest Film, the world's first ISCC certified wood-based plastic label material.
• Ocean Action, the world's first certified label material to fight ocean bound plastic pollution.
• Drops WSA PCR-FSC, a unique textured paper with 100% recycled fiber share

To develop the swatchbook design, UPM Raflatac collaborated with multiple-time Ph heritage and Nordic nature. This, combined with innovation and design traditions, is showcased throughout the new swatchbooks, featuring shapes that resemble Finnish lakes and an innovative, nature-inspired aesthetic," says Carles Anadon, Senior Manager, Business Growth, Consumer Label Solutions, UPM Raflatac.

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