G-P Launches Angel Soft Facial Tissue Soft Packs

A year after introducing its facial tissue, the Angel Soft® brand (Georgia-Pacific, Atlanta, Ga., USA) has launched a new innovation in the facial tissue category—Angel Soft Facial Tissue Soft Packs that respond to the versatility of life's everyday demands with crush resistant and water resistant packaging. Available in both in-home and on-the-go sizes, the new soft packs are designed especially for travel, easily fitting in a suitcase or car glove compartment.

 

The in-home pack features 165 sheets, the same number of sheets as the Angel Soft medium size flat carton, while the on-the-go pack, with 72 sheets, has up to seven times more sheets than other standard pocket packs. Because of their new packaging, they can be thrown into a drawer or set on a bathroom counter without compromising quality, the company notes, adding that with five stylish patterns, consumers will be able choose the pack that best fits their personality.

 

"New flexible and water resistant soft packs will allow Angel Soft consumers to use facial tissue in more places. With soft, crush-resistant packaging, our consumers won't have to waste tissues because boxes get crushed or wet," said Mara Lapp, senior brand manager at Georgia-Pacific. "Both of these things make the new Angel Soft Facial Tissue soft packs a great value, which is what Angel Soft is all about."

 

More information about Angel Soft Facial Tissue is available online.