Global Feminine Hygiene Product Markets to Grow 4.92% CAGR, 2014-2019

Research and Markets, Dublin, Ireland, has announced the addition of the Global Feminine Hygiene Products Market, 2015-2019 report to its offering. According to the report, the global feminine hygiene market is projected to grow at a CAGR of 4.92% in terms of revenue during 2014-2019. 

The new report has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of key vendors operating in this market.

 

Consumer brand loyalty is a major factor in the dominance of certain brands such as P&G's Always, Johnson & Johnson's Stayfree sanitary napkins, and Playtex's Gentle Glide tampons in the market. Private-label companies and new entrants face challenges in finding shelf space for their products.

 

Most consumers usually prefer not to take risks in trying out new products or brands when it comes to beauty and hygiene and tend to stick to one or two brands for a lifetime. Products of companies with small market shares are not widely available in stores, and orders need to be placed through a catalog or on a company website. However, many small companies have been able to distinguish themselves by offering products for niche markets.

 

Thus, strong brand loyalty can have both a positive and negative influence on the market.

 

According to the report, economic development and rise in the number of working women in APAC and Latin America have led to a rise in disposable income. An increase in awareness about hygiene products resulting from the proliferation of product advertisements and promotions has also influenced the buying behavior. 

Vendors portray the perceived benefits of each product in a bid to influence the purchasing decision of consumers. Women are willing to spend more on health and hygiene products, and this is driving the growth of the global feminine hygiene products market.

 

The global feminine hygiene market can be segmented into four categories: sanitary pads, panty liners and shields, tampons, and others. 

More information is available online.