Global Tissue Paper Market to Grow at 4.88 CAGR, 2015-2019

Research and Markets, Dublin, Ireland, has added the Global Tissue Paper Market 2015-2019 report to its offering. According to the new report, the global tissue paper market will grow at a CAGR of 4.88% over the period 2015-2019.

Global Tissue Paper Market 2015-2019 was prepared based on an in-depth market analysis with inputs from various industry experts. The report provides comments on both the existing market landscape and the growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and uses Porter's generic strategies to explain the competitive nature of various vendors in the market.

As highlighted in the report, vendors are now looking forward to coming up with newer products that enable their current consumers to spend more on variants of the same product in the areas that have mostly been drained. This is a perfectly clever sales technique, which has been pushing the sales of tissue paper worldwide, especially in regions where the tipping point of volume sales has been already reached.

A few good examples of the efficient use of such product extension techniques are the scented toilet papers launched by Procter and Gamble or the anti-viral tissues launched by Kimberly-Clark that promise to get rid of flu viruses. Also, a good example of the perfect mix of value and product extension are the reusable kitchen towels by Georgia-Pacific.

According to the report, the global tissue paper market finds maximum growth in APAC and MEA. These are the major regions that are booming and developing by leaps and bounds and are also expected to do so in the future. Since the market for tissues has already been majorly exhausted in the developed regions of the U.S. and Europe, the markets looking lucrative for growth and prosperity are the emerging markets. These are the markets where, with the growth of populations and the growing awareness for hygiene, the tissue paper market can surely rely on a profitable return.

As pointed out in the report, tissue paper manufacturers should look toward expanding their markets to such economies where the need for them is at its peak. People in these regions are slowly adopting the concept of westernization. As a result, more and more people are adopting more modernized lifestyles, as a result of which the consumption volume of tissues in the region is all set to boom.

Further, the report states that the rise in the scares of various diseases worldwide has pushed consumers toward increased consumption of sanitizers and has in turn hampered the global tissue paper market.