Kleenex Perfect Fit Facial Tissues Named 2016 Product of the Year

 

Kimberly-Clark’s (Dallas, Texas, USA) Kleenex® Perfect Fit Facial Tissues has won the 2016 Product of the Year for the paper products category, as voted on by 40,000 consumers in a national representative survey conducted by global consumer researcher TNS. Kleenex brand accepted the award, which celebrates innovation and product quality, at the recent Product of the Year recognition ceremony in New York, N.Y., USA. 

"Nearly 50,000 new packaged goods products are introduced each year," said Rich Fryling, managing director, Product of the Year USA. "Our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers who are just like them."

Kleenex brand presents the perfect mix of substance and style with the launch of Kleenex Perfect Fit Facial Tissues. The slim canister is ideal for any small or on-the-go space, and available in a variety of trend-inspired patterns which fit seamlessly into any room. 

"Kleenex Perfect Fit Facial Tissues being recognized as a 2016 Product of the Year is a testament to the brand's leadership in innovation," said Eric Higgs, GM, Kleenex brand. "Since inventing the category more than 90 years ago, Kleenex brand works continuously to provide superior products and unique designs that uplift and inspire."

Product of the Year is the world's largest consumer-voted award for product innovation in consumer-packaged goods. In 2016, 29 winners were named across the household categories.

More information about Kleenex Perfect Fit Facial Tissues is available online. More information about Product of the Year is also available online.