G-P’s Brawny Launches New Video for International Women’s Day

Linda Alvarado (photo), a commercial general contractor in Denver and the first Latino owner of a Major League Baseball team, is one of four women from traditionally male-dominated professions highlighted in a new video series launching this month. On March 8, in celebration of International Women's Day, Georgia-Pacific's (Atlanta, Ga., USA) Brawny® paper towels brand introduces inspiring stories of four women who have overcome adversity and are empowering others through their accomplishments.

Through its #StrengthHasNoGender initiative, Brawny is encouraging conversation about strong and resilient women who are fostering female leadership and advancement. A video campaign brings the spirit of International Women's Day to life by telling the personal, social, economic, and cultural achievements of these women:

• Linda Alvarado—CEO and president of Alvarado Construction Inc., president of Palo Alto Inc. Restaurant Co., co-owner of the Colorado Rockies. She was the first Latino owner—male or female—in Major League Baseball 
• Swin Cash—Two-time Olympic Gold Medalist, three-time WNBA champion, and the first female in studio analyst/host for MSG Networks covering the New York Knicks. She also covers men's college basketball for CBS Sports and is currently a forward for the WNBA New York Liberty. 
• Dr. Valerie Montgomery Rice—President and dean of the Morehouse School of Medicine in Atlanta, Ga., founder of the Center for Women's Health Research at Meharry Medical College. She is the first woman to lead the school as president and dean. 
• Maureen Stoecklein--Firefighter for the Canton, Mich., Fire Department. She has spent 16 years in a profession where females make up less than 5% of the workforce.

"Brawny has produced these inspirational and motivational videos about women who have entered into traditionally male-dominated professions," explains Alvarado. "We share the challenges in our career paths and how we did not let the conventional thinking that 'strength and success is based on gender' cloud our vision. We were not often accepted, nor thought to have any chance of succeeding. But, we did not give up and stayed focused on our ability to achieve our goals, while opening doors for other women to succeed."  

Laura Knebusch, VP of marketing at Georgia-Pacific, added that "for International Women's Day, Brawny is putting the spotlight on women who have rolled up their sleeves and exhibited strength and leadership in their fields. We are honored to tell the stories of these four inspirational women through our #StrengthHasNoGender campaign, and hope that they will empower women and girls everywhere to chase their dreams no matter what obstacles they face."

The #StrengthHasNoGender initiative is an extension of the Brawny Stay Giant® campaign, which encourages and honors Americans who face adversity with strength and resilience. 

 

Visit Brawny.com for more information.