Softness, as rated by consumers, is the most important quality of bath and facial tissue and as such is the main marketing lever for tissue manufacturers. To project your brand into the premium marketplace, you must know what softness is, how it can be enhanced, and how it is measured. 

This introductory TAPPI webinar will answer these questions and covers softness definition, furnish selection, chemistry, manufacturing, creping, and softness quantification techniques. 

Learn more and register.

This webinar is a preview of a more focused session at TAPPI's fourth annualTissue360° Forum, May 16-18 in Cincinnati, Ohio, USA.  Learn more about theTissue360° Forum, co-located with PaperCon 2016.