SCA Integrates Tissue Business in Middle East, India, Africa into Consumer Goods

 

SCA, Sweden, will integrate its Business Unit MEIA (Middle East, India, and Africa) into Business Unit Consumer Goods to leverage its scale and capabilities and to further increase efficiency. Combining these organizations will help to capture synergies and facilitate best practice sharing within the consumer business. 

"This integration provides us with the scale to stay competitive in a region to which we are committed and creates a strong foundation for future profitable growth," said Magnus Groth, CEO and president of SCA.

Volker Zöller, president, SCA Consumer Goods, explained that "we aspire to implement the relevant parts of our successful European Go-To-Market program in MEIA and to leverage innovation on a broader scale." 

The integration will be effective as of Nov. 1, 2016.

Business Unit MEIA offers Personal Care products and Tissue in the regions Middle East, India, and Africa. The business unit accounted for 2% of the Group's net sales for the first quarter of 2016. Business unit Consumer Goods, which offers consumer goods in Europe, accounted for 30% during the same period.

SCA is a global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue, and forest products. Sales are conducted in about 100 countries. The Group has about 44,000 employees. Sales in 2015 amounted to approximately SEK 115 billion (EUR 12.3 billion).