IT’s Tissue Is Just One Year Away

We love revolutions – they are part of our DNA. That's why we have decided to say hello exactly 365 days before the start of the 2018 edition of It's Tissue by speaking about Mihály Csíkszentmihályi. This name may not be very familiar to most people, but "Play and Intrinsic Rewards", his work from 1975, constituted a veritable revolution.

Csíkszentmihályi recognized and named "flow" that state of consciousness that yields the possibility of managing emotions in a positive way, turning them into superior strength, determination, creativity and efficiency. The flow is the pure pleasure of doing. As of now, Lucca, Bologna, Reggio Emilia and Lecco are in the flow. Engineers, staff, managers, organizers, communicators and all innovation makers are at their best simply because they are doing exactly what they love, fully aware that they can do it in a unique way.

365 days await us full of emotions, of issues to resolve, solutions to invent, decisions to make, and details to perfect. And all this – emotions, innovation, creativity and just the right amount of festivity – will be your exclusive habitat, reserved from June 25-29, 2018, together with one-of-a-kind landscapes, gourmet food, spectacular events and that revolutionary technology that comes to life exclusively in the Tissue District.