Environmental, Other Groups Call on P&G to Increase Recycled Fibers in Tissue Products

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David Taylor, CEO of Procter & Gamble (P&G) was told the company profited from a “wasteful, globally-harmful” practice—turning trees from the world’s largest, most carbon-rich intact forest into throwaway tissue products—in a letter signed by leaders of more than 115 environmental, conservation, consumer and student groups in the US and Canada. The letter was delivered to shareholders at P&G’s general meeting by the Natural Resources Defense Council (NRDC) and Stand.earth, non-profit environmental advocacy organizations, which also organized a rally outside the meeting in Cincinnati.

The letter, which cited “deep concern that Charmin” and other P&G brands contain no recycled materials or alternative fibers and decried the toll their activities were taking on endangered species and the climate, urged the company to apply its 181-year history of innovation to create tissue products that are truly sustainable.

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