Year after Fire, Marcal Churns out Toilet Paper 24/7 for Panicked Shoppers

According to NorthJersey.com, a year after much of its Elmwood Park campus was destroyed in an epic fire, the Marcal Paper company now finds itself on the front lines of the coronavirus crisis — just weeks after it reopened.

The company, which many thought would never recover from the 10-alarm blaze in January 2019, is now running 24 hours a day, seven days a week, producing 170 tons of paper towels and toilet paper daily to try to keep up with consumers.

Demand has become so great that the 88-year-old company has started selling its inventory of paper towels and toilet paper already made and stored at its facility.

"We have to," said Rob Baron, Marcal's president and CEO. "The demand exceeds the paper coming off the machine."

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