Sofidel Maintains High Reputation Among Italy’s Consumers

Sofidel has been confirmed as one of the Italian companies with the best reputation in the country. This has been certified by the recent 2020 edition of Italy RepTrak, according to which the tissue paper group, particularly well-known in Italy and in Europe for its Regina brand, is ranked eleventh overall, and third among the most reputed Italian companies behind big names in the automotive and food industry such as Ferrari and Ferrero.

"A survey that reinforces our commitment," commented Luigi Lazzareschi, CEO of the Sofidel Group. "Sofidel’s sustainability strategy is one of the winning cards in building a strong bond of trust with consumers, which are increasingly interested in understanding what is beyond the product itself. This is not an easy task to be performed for an essential good like tissue paper as it is not always simple to make perceive the quantity and quality of the work behind it."

Italy RepTrak is an annual survey by The RepTrak Company that measures how companies are perceived by consumers. Based on approximately 40,000 individual interviews representing the Italian generalist public, it is the nation’s largest and most up-to-date picture of corporate reputation in comparative terms. The RepTrak database measures over 5,000 companies in more than 60 countries worldwide.

These are the top 15 companies in the ranking: Lego, Ferrari, Walt Disney, Amazon, Ferrero, Netflix, Microsoft, Samsung, Adidas, BMW, Sofidel, Bosch, Levi's, Mapei, Intel.

Seven dimensions of reputation are analyzed: the quality of products and services, innovation, corporate culture, governance, corporate social responsibility towards the local communities, leadership and financial and market performance.

The research highlights not only the link between companies and their consumers, but the impact of reputation on business when target audiences choose to recommend a brand and invest or work for a company. This is an increasingly strategic factor in an economy characterised by the growing importance of relationships and the expectations of stakeholders towards organisations in terms of social and environmental sustainability.

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