Metsä Tissue Appoints Johanna Kesti as SVP Brands and Communications

Johanna Kesti, responsible for Metsä Tissue’s brands and communications, has been appointed as senior vice president, brands and communications, and a member of the Metsä Tissue management team, effective September 1 2020.

“Our brands are one of our most valuable assets and it is only natural to make them an even more integral part of our long term planning. Having strong brands and developing them systematically helps us to stay competitive in the future. I am happy to welcome Johanna to be a part of the Metsä Tissue management team”, says CEO Esa Kaikkonen.

’’I’m delighted about the invitation to join Metsä Tissue’s management team, and see that this change emphasizes the importance of our great brands in building the future of Metsä Tissue. The uniqueness of the Metsä story comes alive and meets millions of consumers every day through our brands, so it makes me very happy to see the role of brands and communications recognized as a central part of Metsä Tissue’s long term planning.” says Kesti.

Metsä Tissue creates a cleaner every day. It is a leading tissue paper supplier to households and professionals in Europe and the world’s leading supplier of greaseproof papers. Its brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, we employ around 2,700 people. In 2019, sales were EUR 1 billion. Metsä Tissue is part of Metsä Group.

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