Kruger Products Ranks Top vendor in 2022 Advantage Canada Core Report

For the third consecutive year, and 9th time in the last 10years, Kruger Products is proud to announce that it has been recognized as the #1 vendor according to retailers in the Core Benchmark Set of the annual Advantage Report program conducted by Advantage Group.

Kruger Products has also placed first among the benchmark in three of the four engagement drivers (Performance, Execution and Reputation). Additionally, Kruger Products ranked first in several critical business competencies including communication, collaboration, differentiation, supply chain, capability & experience and trust.

The Advantage Report gives clients a benchmarked view of performance as rated by their business partners, providing them with valuable data regarding their business relationships’ strengths, weaknesses, and opportunities. The program services over 40 markets across the globe. Advantage Report helps people and organizations work better together.

“Ranking number one in Canada for the 3rd consecutive year against so many strong companies is an incredible feat. I wish to thank our employees who are consumer and customer obsessed for these results. As Canada’s number one tissue company it is an honour to be recognized by our retail partners,” stated Dino Bianco, CEO, Kruger Products.

Achieving a number one ranking these last nine out of ten years is a testament to Kruger Products’ vision of being the most trusted, best loved tissue company in North America. We’re proud of our longstanding relationship with all our retail partners and shared focus on driving growth and providing consumers with high quality products. Supporting the success of our retail partners is a cross-functional team effort and I am thankful to our 2,300 employees across Canada whose dedication to our retailers’ success is recognized through these top results,” said Michel Manseau, SVP & GM, Canadian Consumer Business, Kruger Products.

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