Metsä Tissue's Lambi Chosen as Swedish Superbrand
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Metsä Tissue Corp., Finand, has again received honors for its achievements in branding. The Swedish Superbrands Council selected Sweden's 300 strongest brands, with Metsä's Lambi as the only tissue brand chosen. The award ceremony took place recently in Stockholm, Sweden, coinciding with the launch of the Superbrands Book highlighting all of this year's winners. Trademarks with Superbrand status are awarded the right to use the Superbrands Seal of Excellence in their marketing. Lambi was first chosen as a Superbrand in Sweden in 2007. The Superbrands organization is an independent authority and arbiter on branding. It operates programs in more than 83 countries across four continents.
   
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