Cascades Wins Gold with Paper Towel Advertising Campaign

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Cascades Tissue Group, Kingsey Falls, Que., Canada, has won the Gold in the Products and Services category of the Magellan Awards by the League of American Communications Professionals (LACP), based on its educational campaign about hand drying, which included a press release, a micro-site, and a printed and television advertisement. In addition to this recognition, the campaign placed fifteenth in the Top 50 rank in the same contest. Cascades was the only Canadian company to be in the Top 50.

The Magellan Awards recognize the best communications campaign at the international level. More than 375 entries were received for the recent awards. The goal of Cascades' award winning campaign, carried out in partnership with the agencies Harry & Co. and Adviso, was to inform the Canadian public of the hygienic benefits of hand drying with paper towels. The campaign was conducted within a relatively small budget of $140,000.