G-P Professional Launches Hand Washing Hygiene Campaign

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A study by the Soap and Detergent Association, Washington, D.C., USA, shows that 39% of people seldom wash their hands after coughing and sneezing. Based on this high percentage, Georgia-Pacific Professional, Atlanta, Ga., is launching its "Spread Wellness" campaign aimed at teaching people proper techniques for washing and drying hands (with paper towels) when away from home.

The Spread Wellness website is a resource center that provides links, tips, education materials, news, and tools. The website also offers an interactive hygiene poll and downloadable signs that promote hand washing. Additionally, visitors can sign up to be a Wellness Ambassador and receive a welcome kit with a Spread Wellness wristband.

"With the easy transfer of germs and diseases, we all need to be more aware of our surroundings," said Bill Sleeper, president of Georgia-Pacific Professional. "We need to practice good hygiene habits ourselves and share these tips with those we interact with. This campaign is about educating the public on how to use the best hand washing practices to stay healthy and potentially take steps to help improve cleanliness and wellness wherever they go."

Operating two business groups, Georgia-Pacific Professional is a provider of hygienic dispensing systems, towels, tissues, soaps, air fresheners, wipers, cups, cutlery, and napkins. The Washroom and Wiper Solutions group provides products to market segments including office buildings, healthcare, manufacturing, and lodging facilities. The Food Services Solutions group focuses on segments such as restaurants, coffee shops, and convenience stores.