Jeesr Industries to Install New Tissue Line at Mill in Morocco

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Jeesr Industries, Morocco, has ordered a complete new tissue production line from Metso, Finland, for its mill in Berrechid, close to Casablanca. The line is scheduled to startup in the fourth quarter of 2012. The value of the order will not be disclosed. However, according to Metso, the market value of a tissue production line of this type is in the range of EUR 15–20 million, depending on the scope of the delivery and the production output.

Metso’s delivery will include a complete production line with stock preparation equipment, a tissue machine, a rewinder, and wrapping equipment. The production line will be optimized to produce top-quality tissue paper at low energy and water consumption levels. The delivery will also comprise an extensive automation package including machine, process and integrated drive controls, and a quality control system.

The new production line will produce about 30,000 metric tpy of high-quality facial, toilet, and towel grades. The raw material for the new line will be virgin pulp.

Jeesr Industries, a privately owned company, is part of the Novatis Group, a producer and supplier of various consumer goods, including baby diapers, for the Moroccon market.