Lambi Wins First Prize for Internet Advertising

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Metsä Tissue, Espoo, Finland, reports that its Lambi Kids online campaign has won the first prize for Internet Advertising Competition in the (IAC) Best Consumer Goods Online Campaign category. IAC competition, fully dedicated to online advertising, has been arranged by the Web Marketing Association since 1999.

The competition has 88 different industry categories, each with 14 different formats. The participants, such as Toyota, Disney, Nokia, and BMW, are from all over the world, including Europe, America, Australia, and Asia.
The Lambi Kids online campaign was created with digital agency White Sheep Isobar and advertising agency King.

Lambi products are produced using 100% pure new cellulose, the fiber raw material originating from responsibly managed forests. Lambi products, first introduced to consumer in 1962, are available in 15 countries, and sales exceed EUR 140 million annually.