SCA Launches Tork "Better Business" Podcast Series

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SCA Tissue North America, Philadelphia, Pa., USA, this past week announced its Tork "Better Business" podcast series. The first episodes in the series discuss the benefits of sustainability and hygiene and create first-hand understanding for listeners on why these topics are vital to any business. Future episodes are slated to examine other customer-focused subjects pertaining to restaurant, higher education, and healthcare facility management.

"These Tork podcasts are part of our ongoing effort to share unique industry insights through a variety of media channels," said Cindy Stilp, SCA Tissue North America director of marketing and communications. "It’s a convenient way to deliver educational content to our customers to help enhance their bottom lines."

The Tork "Better Business" series features members of the Tork Green Hygiene Council (TGHC), which was formed to help SCA enhance global awareness of proper sustainability and hygiene. These experts include:

• Dr. Allison Aiello, associate professor of epidemiology at the University of Michigan School of Public Health
• Donna Duberg, assistant professor of clinical laboratory science at Saint Louis University
• Josh Radoff, co-founder and Principal of YRG sustainability consultants.

The first podcast - Clean Business, Happier Customers - is led by Aiello and Duberg and enforces how prioritizing hygienic practices can lead to happier customers and a thriving business. The experts also provide valuable insight into consumer and professional perspectives on hygiene and infection control.

The second episode - Driving Success with a Sustainable Business Model - features commentary from TGHC member Josh Radoff and SCA sustainability marketing manager Mike Kapalko on best practices to consider when incorporating sustainability into a business and the benefits it has on profitability.

Both podcasts explore research and insights from business owners and their patrons, as published in the recently released 2011 Tork Report: Healthy People, Healthy Planet (see SCA article above). The podcasts can be downloaded free of charge.