SCA Reorganizes Global Hygiene Operations

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SCA, Stockholm, Sweden, reports that its European hygiene operations will be organized into three business units: AFH Professional Hygiene Europe, which will be headed by Sune Lundin, currently president of SCA Americas; Consumer Goods Europe, which will be led by Magnus Groth, currently president of SCA Tissue Europe; and Incontinence Care Europe, which will be headed by Margareta Lehmann, currently regional director of NorthWest Europe AFH, SCA Tissue Europe.

There will be a new business unit for Middle East, India, Africa (MEIA), which will be led by Thomas Wulkan, currently president of SCA Personal Care Europe; a new Global Hygiene Supply Unit, which will be headed by William Ledger, currently VP, Supply Chain, SCA Tissue Europe; and a new Global Business and Service Support Unit, which will be led by Robert Sjöström, in addition to his current position as SVP, Strategy and Business Development.

The business unit for SCA Americas will be headed by Don Lewis, currently president of SCA AFH Tissue North America. Christoph Michalski will continue as president of the Global Hygiene Category Unit, and Ulf Söderström will continue as president of the business unit SCA Asia Pacific (APAC).

The new hygiene organization will become effective on January 1. Presidents for the new units will be members of SCA’s Corporate Senior Management Team.

"The new organization will enable us to further leverage on our global scale, making us more efficient. It will also empower us to act as an even closer local partner to customers. By strengthening our global market presence, it will facilitate our capitalizing on demographic, economic, and consumer-lifestyle changes, especially in emerging markets," says Jan Johansson, SCA’s CEO and president.

SCA’s external financial-reporting structure is not affected by the organizational change.