WWF Finland, Metsä Tissue Team to Offer Sustainability

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To mark the U.N. International Year of Forests, Metsa Tissue, Espoo, Finland, reports that it is offering personnel training on themes related to sustainable development, providing a comprehensive briefing on forest issues. Training is being given as a team effort between Metsaliitto, Metsa Tissue, and WWF Finland.

Metsaliitto Group signed a cooperation agreement with WWF Finland earlier this year. Within the agreement, Metsa Tissue, part of Metsaliitto Group and a European tissue and cooking paper products supplier, has offered training to almost 100 employees in three different regions on themes related to sustainable development, such as water and carbon footprint, forest certification, eco-labeling, and environmental management systems. WWF representatives have joined the dialog, offering insights mainly on the status of the world's forests.

"We have organized four full-day training sessions in three of Metsa Tissue's European regions. The fifth will be organized in January 2012 in Scandinavia. Additionally, an electronic self-learning tool prepared by WWF will be distributed to employees via the company intranet," says Riikka Joukio, SVP, Sustainability and Corporate Affairs.

"The training emphasizes the fact that a sustainable way of working is the foundation of all activity in both Metsaliitto Group and Metsa Tissue. Sustainability is part of every employee's daily work," notes Hannu Kottonen, CEO. "We also welcome dialog between WWF and our employees. The best ideas seldom come from just one individual or a homogenous group of people. Cooperation and different angles on common concerns are required," he adds.