K-C's Kotex Brand Achieves Billion-Dollar Status

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Kimberly-Clark Corp., Dallas, Texas, USA, reports that its Kotex brand crossed the billion-dollar global net sales mark in 2011, following two consecutive years of significant growth in the feminine care category. With this milestone, the Kotex brand enters the top tier of consumer packaged goods brands with more than $1 billion in net sales.

The Kotex brand joins the company's other four billion-dollar brands, including the Kimberly-Clark, Huggies, Kleenex, and Scott brands in the elite billion-dollar category. The strong results from Kotex have driven double-digit compound annual net sales growth for K-C's global feminine care business over the past two years, the company notes, adding that the same is true for the Kotex brand in North America, where market shares have also improved by nearly three points.

"Kimberly-Clark invented the feminine care category with the Kotex brand more than 90 years ago and continues to drive category growth through product and marketing innovation," said Jay Gottleib, VP, Adult & Feminine Care, North America.