Atlas Holding Acquires Marcal, Renames it Soundview Paper

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Atlas Holdings, Greenwich, Conn., USA, has acquired Elmwood Park, N.J.-based Marcal Paper Mills, a tissue and paper products manufacturer and distributor, and renamed it Soundview Paper Co. Soundview will continue the mill’s production of towel and tissue products for the at-home and away-from-home markets in North America.

Located 15 miles northwest of New York City, Soundview’s operations encompass more than 1 million sq ft of manufacturing and storage facilities on its 30-acre site. Operations include a manufacturing facility with fully integrated deinking, towel, tissue, napkin, and facial production and converting capabilities, as well as separate storage facilities for housing finished goods and parent rolls. According to a report by RISI, Brussels, Belgium, the mill plans to start using some purchased virgin pulp to make tissue paper, possibly for part of a private label business with Home Depot.

 "We plan to focus on superior customer service and product excellence by building on the quality of our people, our equipment, our papermaking skills, and our core brand, Marcal," said George Wurtz, CEO of Soundview Paper Co. "Soundview's leadership team is comprised of industry veterans with unparalleled experience in the tissue business. With the strong focus and high standards of this team, Soundview is well-positioned to transform this business, better serving our customers." Wurtz’s paper industry background includes EVP at Georgia-Pacific.

"We are excited about the acquisition of Marcal by Soundview," said Tim Fazio, managing partner at Atlas Holdings. "Soundview fits well with our core investment strategy of investing in and revitalizing businesses that are critical to the markets they serve. The Soundview employees have unmatched tissue industry experience and are a welcome addition to the Atlas family.

"While there are certainly challenges inherent to running a successful manufacturing business in New Jersey, we believe New Jersey's pro-growth policies create an environment in which we can save and eventually grow this important business," Fazio added.

Atlas Holdings owns and operates more than 70 facilities with nearly 8,500 employees worldwide. Its businesses are engaged in a broad spectrum of industries, including pulp, paper, and tissue manufacturing, food and agriculture, wood products and building materials, packaging, capital equipment, and industrial and business services.