P&G Kicks Off Charmin 2012 Election on National Toilet Paper Day

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Procter & Gamble’s (Cincinnati, Ohio, USA) Charmin brand recently launched its 2012 Toilet Paper Election, asking fans across the country to vote for their favorite Charmin – Ultra Soft or Ultra Strong. The election commenced with a rally in Flushing, N.Y., where the Charmin Bears campaigned for votes. Across the country, "TP" fans are encouraged to visit Charmin’s Facebook page to show their support for either Ultra Soft or Ultra Strong.

"Charmin’s variety of product choices has something for everyone," said Laura Dressman, Charmin communications manager. "We’re leaving it up to the public to tell us how they ‘enjoy the go’ by voting for their favorite product. We are thrilled to kick-off our Toilet Paper Election here in Flushing,and now that the debate is underway, every vote counts!"

Charmin invites fans to join them on Facebook.com/Charmin to learn more about the Charmin 2012 Election and cast their ballots for Ultra Soft or Ultra Strong and join in on the debate. Fans who visit the Charmin Facebook tab until October 28 have the opportunity to win weekly prizes, including a year’s supply of Charmin.

For those not sure which side to vote for, Charmin advises them to take its online TP quiz and watch debate videos on Facebook to learn more about each candidate’s stance on all of the bathroom tissue issues.