February 2013
Over The Wire Tissue Edition
Archive/Subscribe | TAPPI.org | Advertise | TAPPI Press Catalog
 

Kleenex Surprises Fan with Special Care Pack Delivery

Print Print this article | Send to Colleague

In the height of what is considered the worst flu season in recent years, Kimberly-Clark’s (Dallas, Texas, USA) Kleenex brand is completing the gesture of care by hand-delivering Kleenex Care Packs to unsuspecting "fans" across North America. One lucky fan just got the surprise of his lifetime. Brooke Burke-Charvet, well-known for her role as host of the television show "Dancing with the Stars," recently surprised a Los Angeles resident with a hand-delivered Kleenex Care Pack, complete with Kleenex Facial Tissue, lip balm, hand sanitizer, and a plush blanket—all of the essentials needed for a quick recovery this cold and flu season.

"It warms my heart to have the opportunity to bring someone a little extra comfort during one of the worst flu seasons I can remember," said Burke-Charvet. "The Kleenex Care Pack is the ultimate way to give a bit of soothing comfort—a small gesture that can make a big difference. I encourage everyone to get involved by visiting the Kleenex Facebook page and nominating your own friend. Who knows, another celebrity could be knocking on your door next."

Ingemar Hulthage, nominated by his fiancée on the Kleenex Facebook page as part of the Care Sweepstakes, was just getting over a bout of the flu when Brooke, accompanied by Kleenex brand representatives, knocked on his door. "I was completely overwhelmed and pleasantly surprised to see Brooke at my door! The surprise was such a nice gesture and the Kleenex Care Pack will definitely help me get through this tough cold and flu season," said Hulthage.

This is just one of 84 in-person Care Pack deliveries that will be made in select cities across North America through April 7. All but three deliveries will be made by local couriers. Three lucky fans will be chosen for the celebrity Care Pack delivery—one each in Los Angeles, Atlanta, and Chicago.

To nominate a deserving friend for a future Care Pack delivery, visit Facebook.com/Kleenex. The winner of each Care Pack delivery will be chosen at random from a list of nominations on the Kleenex Facebook page. To send your own Care Pack to someone in need, consumers can visit their local retailer, purchase a specially-marked Kleenex brand Bundle Pack, and redeem the code on the box. Then simply visit Kleenex.com and follow the directions to send a Care Pack to someone who needs a little care, while supplies last.

 

 

Share Share on Facebook Share on Twitter Share on LinkedIn

Buckman
Xerium Technologies, Inc.
Naylor, LLC

TAPPI Over the Wire - Tissue Edition | 15 Technology Pkwy. S. | Norcross, GA 30092 USA | Voice: 770.446.1400 | Fax: 770.446.6947